Strategi Pengembangan Usaha Kecil Baju Motif Batak (Studi pada Usaha Kecil Cok Ko Tengok (CKT) Jalan Adam Malik Pematang Siantar)

Abstract

Research of small business Cok Ko Tengok Pematang Siantar aims to determine the factors internal strengths and weaknesses, external factors determine what the opportunities and threats that affect operational activities, and to determine the business development strategies that can be applied to small businesse. Forms of research are used in the preparation of this thesis is to research methods descriptive qualitative approach. The data used are primary data and secondary data obtained through observations and interviews with key informants. While secondary data obtained through literature by studying books that support, theses and journals related to this research. Data were analyzed using analysis of EFAS, IFAS, SFAS, SWOT, SPACE and QSPM. SWOT analysis produced four sets of alternative strategies namely SO, WO, ST and WT. The alternative strategy is tested again through analysis and SPACE, QSPM. Based on the results of the SWOT analysis is known that small businesses Cok Ko Tengok occupy SO quadrant, where the business is able to utilize all the power and take advantage of opportunities to improve the business development strategy. The decision making process in determining the best strategic alternatives conducted through the analysis QSPM (Quantitative Strategic Planning Matrix). The results show that the analisisi strategic priorities by small businesses want to run Cok Ko Tengok (CKT) are: (1) Maintaining the product with the consumer demand of the high sense of love towards the Batak culture with TAS 0.24. (2) Using the technological advancement in the development of enterprises indicated by TAS 0.24. (3) Still maintaining the quality of the raw materials business products Cok Ko Tengok (CKT) to be able to become the best choice of consumers and increase consumer loyalty. (4) Developing markets outside the region and even abroad with the opportunity of free trade ASEAN Economic Community.