| dc.description.abstract | Research of small business Cok Ko Tengok Pematang Siantar aims to
determine the factors internal strengths and weaknesses, external factors
determine what the opportunities and threats that affect operational activities,
and to determine the business development strategies that can be applied to small
businesse.
Forms of research are used in the preparation of this thesis is to research
methods descriptive qualitative approach. The data used are primary data and
secondary data obtained through observations and interviews with key
informants. While secondary data obtained through literature by studying books
that support, theses and journals related to this research. Data were analyzed
using analysis of EFAS, IFAS, SFAS, SWOT, SPACE and QSPM. SWOT analysis
produced four sets of alternative strategies namely SO, WO, ST and WT. The
alternative strategy is tested again through analysis and SPACE, QSPM. Based
on the results of the SWOT analysis is known that small businesses Cok Ko
Tengok occupy SO quadrant, where the business is able to utilize all the power
and take advantage of opportunities to improve the business development
strategy.
The decision making process in determining the best strategic alternatives
conducted through the analysis QSPM (Quantitative Strategic Planning Matrix).
The results show that the analisisi strategic priorities by small businesses want to
run Cok Ko Tengok (CKT) are: (1) Maintaining the product with the consumer
demand of the high sense of love towards the Batak culture with TAS 0.24. (2)
Using the technological advancement in the development of enterprises indicated
by TAS 0.24. (3) Still maintaining the quality of the raw materials business
products Cok Ko Tengok (CKT) to be able to become the best choice of
consumers and increase consumer loyalty. (4) Developing markets outside the
region and even abroad with the opportunity of free trade ASEAN Economic
Community. | en_US |
