Faktor-faktor yang Memperngaruhi Keputusan Pembelian Produk Makanan di Usaha Kerupuk Rezeki Baru Cap Adat Minang (Studi Penelitian Jln Pelajar Timur Gg. Kelapa No.19 Medan)

Abstract

Concerning the attitude of understanding consumer very much needed especially before Currently, developments bussines Where Very. High competition including any hearts Business World Business food. Singer Research aims: to determine and analyze the influence of the Cultural, social,, Personal and psychological Buying Decision Against hearts Buy Products business crackers food new provision minang hat custom. And to review varibale know where The more dominant Buying Decision Against food products in venture cracker new provision Minang customs stamp. Study Design The singer used deksripftif Research is quantitative. The sample is used as an object of study of 100 respondents buyers in new business sustenance. Data retrieval form of questionnaires and observations Performed at The business location cracker new provision minang adt cap. As for the reviews Processing data were analyzed for the review of test validity and reliability using the formula of cronbach alpha using Computer Assisted with SPSS 18.0 for windows. The analysis technique used is multiple linear analysis technique. From the findings of the analysis showed that the variable factor of Culture, Social, Personal and Psychological Operations simultaneous effect Together Against Buying Decision food products in new business sustenance cracker hat custom minang.