Analisis Strategi Pengembangan Produk pada Taman Wisata Mora Indah Faria

Abstract

Taman Indah Travel Mora comes with interesting attractions at an affordable price. As the growing new tourist park that was built resulting decline in visitors at Taman Indah Travel Mora Faria, the authors are interested in doing research in Taman Indah Travel Mora Faria. This study aims to determine the internal and external factors that could affect the development of Taman Wisata Mora Indah Faria in Jalan Tj Morawa Km 11, terrain, formulate alternative strategies that can be applied in developing the product and determine the priority strategies that can be applied in developing the Tourism Park Mora Indah Faria in Jalan Tj Morawa Km 11, terrain The basic method used in this research is descriptive analysis method which is carried out by survey techniques. Data used in this study are primary data and secondary data. Data analysis method used is the SWOT analysis to determine the internal and external factors, SWOT matrix for formulating strategic alternatives. From this research it is known that a major force in developing products Wildlife Travel Mora Indah Faria namely the admission price is relatively cheap which is recognized nice. While the most fundamental weakness is the limited capital. The main opportunities in developing products is their advantage against an increase in interest to visitors attractions. While the threat is greatest events held competitors to attract visitors to come. Alternative strategies can be applied in developing products is market development, market penetration and product development.