Analisis Faktor-Faktor yang Mendorong Keberhasilan Usaha Baru (Studi Kasus pada Like Home Net)

Abstract

Entrepreneurship is an important issue in the economy of a nation that is developing. Progress or setback to the economy of a nation largely determined by the presence and the role of the entrepreneur. One example of a business that appears quite often are internet cafes. Although internet access increasingly easy to come by, there are still some people who choose to use the services of internet cafes. This research aims to find out what factors that drive the success of a new business in internet cafes LIKE HOME NET. The data to research it comes from informants which is the business owners LIKE HOME NET, workers, and customers LIKE HOME NET through interviews and using SWOT analysis to cultivate the data. Based on data analysis using SWOT analysis, then found 6 driving factor of success in LIKE HOME NET, which is: 1) privately owned businesses building 2) Maintain an internet connection that is fast and stable, 3) Fare services internet cafes that compete, 4) Provide beverages/cigarettes, 5) offers good service, 6) Provides a good lighting for day or night.