Inovasi PT. Pos Indonesia dalam Menjaga Eksistensi dan Daya Saing Pelayanan Konsumen (Studi pada Kantor Pos Medan 20000 Jl. Pos No. 1 Kesawan Medan)

Abstract

The business world is a world full of competition. Competition was so hard that not infrequent attempts to kill each other between business ventures with one another. Amid the increasingly complex competition, PT. Pos Indonesia can still survive. The emergence of competitors increasingly making delivery business letters and packages will become more compelling PT. Pos Indonesia must make many changes in the field of innovation. The company must continue to innovate in order to maintain its existence is maintained. The purpose of this study was to determine the product innovation PT.Pos Indonesia in maintaining the existence of customer service and competitiveness. This research was conducted using qualitative research with descriptive approach. Analysis of the data used is data reduction, data presentation, and drawing conclusions and verification. The results showed that PT. Pos Indonesia successfully innovate products ie the Post Express, Express Mail servive (EMS), Post Export, Instant Money Order, Prima Money Order Prima, Stamps Prisma, PosPay, MposPay. Product innovation PT.Pos Indonesia is divided into two categories, namely me too prduct and Product Line Extention. Key factors driving product innovation PT.Pos Indonesia, Market pull, push Technology and the emergence of new competitors. Factors failure of product innovation development PT.Pos Indonesia is a fragmented market and the company's image in the eyes of consumers.