| dc.description.abstract | The current economic development in Indonesia is characterized by rapid
industrial growth. The taxi business has also recently undergone a change in its
business model by changing to an online (online) model. PT. Gojek Indonesia as a
service provider cooperates with Go-Car driver partners as a transportation
provider. However, recently the development of this business model has caused
problems with protests from PT. Gojek Indonesia. The main reason is a decrease
in income, where part of the driver's income is obtained from incentives as a driver
partner of PT. Gojek Indonesia. What's interesting is, this motivates driver partners
who initially made this job a side job, to become a permanent job and a source of
income.
The purpose of this study is to analyze how incentives influence the
performance of Go-Car drivers in Medan, to analyze how motivation influences the
performance of Go-Car drivers in Medan, to analyze how incentives and motivation
influence the performance of Go-Car drivers in Medan City.
The research method used is quantitative research. The population in this
study were Go-Car drivers in Medan City (Kec. Medan Kota, Medan Baru, Medan
Johor, Medan Selayang and Medan Tembung). This study uses a sampling
technique with purposive sampling method. The number of samples in this study
were 100 respondents. This study uses 2 types of data, namely primary data and
secondary data. The data analysis technique in this study uses multiple linear
regression analysis.
The results of this study indicate that, firstly, there is the effect of incentives
on the performance of Go-car drivers in Medan City. Second, there is the influence
of motivation on the performance of Go-Car drivers in Medan City. The third is the
influence of incentives and motivation on the performance of Go-Car drivers in
Medan City. | en_US |
