Pengaruh Persepsi Manfaat, Persepsi Kemudahan Penggunaan, Pengetahuan Konsumen dan Promosi Terhadap Penggunaan Cryptocurrency sebagai Instrumen Investasi (Studi pada Konsumen Tokocrypto)

Abstract

Cryptocurrency is one of the most popular investment instruments today. The rapid increase in Cryptocurrency prices has become a separate power for investors, especially among young people who are increasingly enthusiastic about obtaining passive profits in a relatively faster time. The price increase was also followed by the adoption of Cryptocurrency by world-class companies such as Paypal, Tesla, and Goldman Sachs. With the adoption of more and more Cryptocurrencies, the world community is increasingly interested in investing in Cryptocurrencies. The purpose of this study is to find out how the perception of benefits, perceived ease of use, consumer knowledge and promotion influence the use of cryptocurrency as an investment instrument on Tokocrypto consumers. The form of research used in this research is quantitative research with explanatory research. sampling was done through purposive sampling method with 100 respondents. Primary data was obtained by distributing questionnaires through google form. Meanwhile, secondary data was obtained through literature study. The data analysis technique used is validity test, reliability test, classical assumption test, multiple linear regression analysis, and hypothesis testing. The results of this study indicate that the variables of perceived benefits (X1), Consumer Knowledge (X3), Promotion (X4) have a significant effect on the use of cryptocurrency as an investment instrument. While the perceived ease of use variable (X2) does not significantly affect the use of cryptocurrency as an investment instrument,. Test the coefficient of determination with an R value of 0.788. Through the adjusted R square value, it is also found that the variables of perceived benefits, perceived ease of use, consumer knowledge and promotions contribute 60.4% to the variable using cryptocurrency as an investment instrument while the remaining 39.6% is influenced by other variables not listed. in this research.