| dc.description.abstract | Cryptocurrency is one of the most popular investment instruments today. The
rapid increase in Cryptocurrency prices has become a separate power for investors,
especially among young people who are increasingly enthusiastic about obtaining
passive profits in a relatively faster time. The price increase was also followed by
the adoption of Cryptocurrency by world-class companies such as Paypal, Tesla,
and Goldman Sachs. With the adoption of more and more Cryptocurrencies, the
world community is increasingly interested in investing in Cryptocurrencies.
The purpose of this study is to find out how the perception of benefits,
perceived ease of use, consumer knowledge and promotion influence the use of
cryptocurrency as an investment instrument on Tokocrypto consumers. The form of
research used in this research is quantitative research with explanatory research.
sampling was done through purposive sampling method with 100
respondents. Primary data was obtained by distributing questionnaires through
google form. Meanwhile, secondary data was obtained through literature study.
The data analysis technique used is validity test, reliability test, classical
assumption test, multiple linear regression analysis, and hypothesis testing.
The results of this study indicate that the variables of perceived benefits (X1),
Consumer Knowledge (X3), Promotion (X4) have a significant effect on the use of
cryptocurrency as an investment instrument. While the perceived ease of use
variable (X2) does not significantly affect the use of cryptocurrency as an
investment instrument,. Test the coefficient of determination with an R value of
0.788. Through the adjusted R square value, it is also found that the variables of
perceived benefits, perceived ease of use, consumer knowledge and promotions
contribute 60.4% to the variable using cryptocurrency as an investment instrument
while the remaining 39.6% is influenced by other variables not listed. in this
research. | en_US |
