Pengaruh Promosi dan Persepsi Kemudahan dalam Penggunaan E-Wallet Shopeepay terhadap Keputusan Pembelian pada Masyarakat Kota Medan

Abstract

In industrial era 5.0, technology and science are developing rapidly and dynamically, including digital-based economic products, this causes people to begin to adapt to the development of the digital economy. One form of implementing the digital economy is the presence of Financial Technology (Fintech). Various types of fintech are present in the community, making every line of the company compete to be the best. One of the most widely used types of fintech is the ShopeePay digital wallet (E-wallet). By providing promotions and ease of use features, ShopeePay is expected to be able to attract consumers to make purchasing decisions on ShopeePay. This study aims to determine the effect of promotion and perceived ease of use e-wallet on purchasing decisions in the people of Medan City. The influence between promotion and perceived ease of use on purchasing decisions will be partially and simultaneously analyzed. The form of research that was used in this research is quantitative research with an associative approach. The samples in this research were taken with a purposive sampling technique and used 100 respondents as the samples. The primary data used in this research were acquired by distributing a questionnaire through Google Form whereas the secondary data were obtained through literature studies. The methods of data analysis that were used are validity test, reability test, classic assumptions test, multiple linear regression analysis, as well as hypothesis test. The results of the research conducted indicate that the Promotion variable (X1) and Perception of Ease (X2) have a positive and significant effect both partially and simultaneously (simultaneously) on purchasing decisions (Y). The coefficient of determination test shows that there is a fairly close relationship between promotion and perceived ease of purchase decisions with an R of 0.728. Through the adjusted R square , it is also known that the promotion variable and perceived convenience contribute 52% to the purchasing decision variable.