Pengaruh Komunikasi Organisasi terhadap Semangat Kerja dan Kinerja Karyawan pada Toko Batik Abi Medan

Abstract

The success of a company is determined by the human resources behind them. So to keep the strenght of the organization, companies must pay attention to morale and performance of employees. One way to do is to provide good communication and establish cooperation against the leadership and employees. In this case the batik shop Abi know as a company that provides good communication and establish cooperation between management and employees. The study aims to determine the effect of organizational communication influence on morale and performance of employee at batik shop Abi Medan. This type of research used in this research is descriptive with quantitative approach that aims to measure the influence of more than one independent variable on the dependent variable. Data were collected through a survey that was distributed to the employees batik shop Abi. The sampling technique used is saturated samples are used for all members of the population used as a sample. Used as a sample, to test the hypothesis that performed in this study used simple liniear regression analysis. The results of regression analysis showed that the positive effect of organizational communication variabels influence morale and employee performance batik shop Abi.