| dc.description.abstract | The higher business competition makes the businessman should be able to see and take advantage of market opportunities. This study discusses Analysis of Factors Affecting Purchase Decision In Stores Pinkylips_shop On Social Networking Instagram. This study aims to determine how to factor the product, price, promotion and trust influence purchase decisions on pinkylips_shop in instagram. The research method used explanatory research (explanatory research) with quantitative approach. The sample in this study were 70 respondents.
Data collection techniques are research consisted of questionnaires and literature study. Analysis of the data used is the test instrument (validity and reablitias), a single data analysis, as well as methods of data analysis consisted of testing the classical assumption of normality test, multicolinearity, heterocedasticity test, test multiple regression analysis, hypothesis testing which consists of T test, F test and determinant coefficient (R2).
Results of the study showed that simultaneous pinkylips_shop independent variables consist of product, price and trust less affect the purchase decisions on pinkylips_shop. Partially that influence the purchase decision is variable promotion. And promotional variable is the variable most dominant influence on purchasing decision | en_US |
