| dc.description.abstract | This research titled “Representasi Pesan Budaya Karo Dalam Film 3 Nafas
Likas”. The purpose of this research was to determine the representation and
meaning of cultural messages contained in the 3 Nafas Likas movie by signs
that appear in that movie. The movie as a cultural representation not only
construct a particular cultural values within itself, but also about how the values
are produced and how that value is consumed by people who watch the movie. In
this research , researchers used some relevant theory : Constructivist Paradigm,
Mass Communication, Semiotics Roland Barthes, Representation, and
Intercultural Communication. This research uses a semiotic analysis of the
significance of Roland Barthes form two stages (two orders of signification);;
denotation and connotation, which is then divided into markers, markers, donotasi
level and the level of connotation. denotation and connotation, which is then
divided into markers, markers, donotasi level and the level of connotation. The
results of this study found that 3 Nafas Likas movie is a movie that raised karo
culture as cultural background. Approximately 10 % t of the scenes in the 3 Nafas
Likas movie uses Karo language dialogue. Segmentation of this movie is the
public who enjoyed the movie about leaders and karonese community. The
message that the audience can remember every heroes sacrifice for our country
to be used as motivation, reflection in the life of the nation by not forgetting our
culture that flourished in the environment | en_US |
