Analisis Strategi Bisnis Melalui Marketing Mix terhadap Penjualan pada CV Citra Anugrah

Abstract

CV. Citra Anugrah Medan is a company that engage in buying and selling second car which still appertain as a new company. Founded on January 21, 2012, the company is still struggling in trying to increase the selling point. The research intends to determine the relationship between marketing mix strategy in increasing CV. Citra Anugrah selling point by discovering the marketing mix strategies which the company utilize. This research includes the utilization of descriptive analysis method with qualitative approach. The analyse finds marketing mix have some role that can increase CV. Citra Anugrah selling point, which are: 1. Product policies which includes good quality second car purchasing and its maintenance. 2. Pricing policies that referring to the quick sales method, the calculation of total costs, negotiating prices and the type of car that has interests. 3. Promotion policies which includes mass media utilization, colleague relationships and lemming effect technique. 4. Place policies which are location that consumer can reach easily and has high mobility. The author tries to discuss the problems faced by the company in increasing selling point through marketing mix strategies that have been implemented.