| dc.description.abstract | The background of this research is the rapidly developt of information
technology that makes so many e-commerce in Indonesia, one of them is
Tokopedia.com. One of the factors that influence consumers to access and make
purchases on e-commerce web sites is the easiness of use.
The formulation in this research problem is whether the ease of influence
on purchase decisions online on sites Tokopedia.com. This study aims to
determine and analyze the effect on the ease of online purchasing decisions in
Tokopedia.com site.
This research is associative research aimed to analyze the relationship
between one variable with another variable. The population in this research are
all users Tokopedia.com sites in Medan city. The sampling technique used in this
research is snowball sampling and purposive sampling using 96 respondents who
live and stay in Medan city and and perform at least as much as two-time online
transactions as the study sample. Data analysis methods used are validity and
reliability, the classic assumption test, multiple regression analysis, hypothesis
testing via t test, the coefficient of determination, and the coefficient of
correlations. Tests carried out by using SPSS 23.0 for Windows.
The results showed that the variables partially ease, showing t count
(8.462) > t table (1.661) with sig. 0,000 which means convenience variable
positive and significant impact on purchasing decisions. Coefficient of
determination seen from the value of R Square of 0.432 (43.2%), which means
that decisions can be influenced by the ease of purchase, while the remaining
56.8% is influenced by other variables not included in this study. Analysis of the
correlation coefficient of 0.658 indicates that the influence on consumer
purchasing decisions ease of web sites Tokopedia.com in Medan are in the strong
category are in the interval from 0.60 to 0.799. | en_US |
