Strategi Bersaing di Tengah Pasar Kompetitif pada Usaha Warung Internet (Warnet) (Studi Kasus pada Ermina 2 Net, Lubukpakam)

Abstract

This research was conducted in Ermina 2 Net which is one of the cafe located in STM Lubukpakam road. Because many other similar businesses are present among internet cafe Ermina 2 there needs to be done business development through business strategy as a guide in winning the competition. Moreover, technological advances everyone can access the internet through Handphone can make the lack of consumers who come. Now Ermina 2 Net must have reliable products and services to cope with competitors and technological advancements. This study aims to determine and determine what the right competitive strategy that must be applied in order to win the competition that occurs among them the same business people and also know the strength and weakness factor in business cafe business.By knowing these factors, the Ermina 2 Net can think to a create new things that every customer can accept to come to their bussiness. Form of research used in this research is descriptive research by using qualitative analysis. By explaining every factor of the advantages and disadvantages of this effort. The research method is done by interview, obeservation, and documentation study. Data analysis techniques use IFAS and EFAS matrix, SWOT quadrant, and SWOT matrix. The results of this study indicate that the appropriate competing strategy to be used in competition with other cafe business is: Ermina 2 Net must make new breakthroughs and innovation to their efforts to increase their business turnover. Such as making hotspots in more space so that consumers can use their laptop in the cafe and only pay connection fees. And the impact of this strategy is the high turnover earned by the cafe