Pengaruh Isu Politik yang Berkembang saat Pemilihan Umum Presiden dan Wakil Presiden Tahun 2014 terhadap Preferensi Politik Pemilih (Studi Kasus: Mahasiswa Universitas Sumatera Utara dan Universitas HKBP Nomennsen)

Abstract

Implementation of the campaign in various forms will be carried out by presidential and vice presidential candidates that step ahead in the general election. Political issues also become part of the form's campaign presidential and vice presidential candidates to attract the attention of voters and also establish the preferences of the voters. This research aims to determine the effect of political issue that is growing at the election for president and vice president in 2014 to political preferences of voters. The theory which is used in this research is the Mass Communications Effects and Rational Choice. The population in this research was based on the most often published universities in the online news portal website on politics those are North Sumatra University students and University HKBP Nommensen about 37.239 people. To calculate the number of samples the researcher used Taro Yamane formula with 10% precision and 90% confidence interval of the obtained sample of 100 people. Research sites are in North Sumatra University and the University of HKBP Nommensen. While the sampling technique using Multistage Random Sampling. There are two (2) variables that were examined in this study, namely Political Issues (X), and Political Preferences of Voters (Y). Data collection tool used in this study was a questionnaire. The data is processed using tools (Statistics Package and Social Science) 20.0 for Windows. As for the hypothesis test using correlation coefficient formula levels system by Pearson Product Moment by SPSS 20.0, the result r = 0.796 with 0.043 significance. To determine the influence of the power of the variables X and Y are used R² of 63.4%, it means that the influence props voter behavior society campaign against the remaining 36.6% is influenced by other variables not examined in this research. Because of significant (two-tailed) is smaller than the alpha (α = 0.05), indicating that the variable APK positive effect on voter behavior variables. It can be concluded H0 is accepted, that there are significant political issue that is growing at a general election for president and vice president in 2014 against political preferences of students.