Strategi Pemasaran dan Penggunaan KakaoTalk (Studi Korelasional Iklan KakaoTalk versi “beli 1 gratis 1” terhadap Penggunaan KakaoTalk di Kalangan Mahasiswa di Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sumatera Utara)

Abstract

This research entitled Marketing Strategic and useful of KakaoTalk (Corelation Study of KakaoTalk Advertise “Buy 1, Get 1” Version to Useful of KakaoTalk among Students of Social Science and Political Science Faculty at University of North Sumatra). KakaoTalk is the one from many applications which can use to send message to other user with free cost. KakaoTalk use the marketing strategy buy 1, get 1 to every products in promotion program. This strategy using for make people get interesting to use KakaoTalk. This research aim to find out correlations between KakaoTalk’s marketing strategy with useful of KakaoTalk among students. This research used a corelations quantitative method, which aim to know relations between variable X and variable Y. Data who have collected from respondents will be processed in accordance with the stages and data have to be analyzed, then discussion and interpret will be given. Supporting theory used in this research, among others, Marketing Communication Theory, AIDDA Theory, Promotion Strategy, Advertising, Media Using Motive, and KakaoTalk. The population in this research is the entire students of Social Science and Political Science Faculty University of North Sumatra class of 2010, 2011, 2012, and 2013, amounting to 3082 people. The samples determination using Taro Yamane’s formula derived from the overall population of 97 respondents from the class of 2010, 2011, 2012, and 2013. Sampling technique using the Purposive Sampling and Accidental Sampling. Collected data technique using quesionnaire, analyzing data in this research using single table and crosstable. After doing analysis, the results is there is a strong correlation between what with the use of KakaoTalk.