| dc.description.abstract | The purpose of this research is to know marketing institution, channel form,
marketing function, market structure, market behavior, market performance,
marketing cost, marketing margin, marketing profit and marketing efficiency of
beef cattle in animal market Suka Village Tigapanah Subdistrict Karo District.
The research conducted in the animal market of Suka Village Tigapanah
Subdistrict Karo District from March until April 2017. This research used
primary data obtained from observation and interview of respondents.
Determination of respondents with snowball sampling method that has 30
respondents. Secondary data is obtained from related institutions such as the
Central Agency of Statistics and the Karo District Agricultural Departement. The
parameters studied were institution, channel, marketing function, structure,
conduct, market performance, marketing margin, farmer's share and profit to cost
ratio.
The results showed the two marketing institutions involved are farmers and
traders. The marketing channels are the first two channels: the farmer - the
consumer and the second channel: the farmer - the traders - the consumer.
Marketing functions undertaken by marketing institutions are the functions of
exchange, physical and facilities. The market structure in this research is
oligopoly and oligopsoni. Market conduct in this research is the practice of
pricing away from dishonesty and marketing costs are not uniform and the
absence of intervention from the government. Market performance in this
research is that there is no technological progress and no improvement of product
quality and service maximization. Through marketing channel I got marketing
margin Rp.0 and second channel is Rp.815.384. Farmer's share on channel I is
100% and channel II is 95.59%. The profit to cost ratio of channel I is 105,86 and
channel II is 2,55. The conclusion of this research is the marketing of beef cattle
in the animal market of Suka Village Tigapanah Subdistrict Karo District has
been efficient. | en_US |
