Strategi Dinas Pariwisata dan Kebudayaan Kabupaten Dairi Terkait Pengembangan Taman Wisata Iman (TWI) dalam Meningkatkan Kunjungan Wisatawan

Abstract

This research aims to describe and analyze the strategies of cultural tourism and the Regency of the Dairi was associated with the development of the tourist attractions of the garden of Faith in an attempt to boost the tourists. The theory used is a SWOT analysis that includes strategy Strength-Opportunity (SO), strategy Weakness-Opportunity (WO), Strength strategy-Threats (ST), strategy Weakness-Threats (WT). Form of research used in this research is descriptive research with qualitative approach that suggests problems as found in field with the awarding of an analysis of the strategy of the tourism and Cultural District Dairi in the increase of tourists visit include strategy Strength-Opportunity (SO), strategy Weakness-Opportunity (WO), Strength strategy-Threats (ST), strategy Weakness- Threats (WT). The results of research in the Department of tourism and culture District Dairi can be obtained that the strategies are done in improving the visit can be said to be good because of the increasing level of tourists visit each year, the availability of facilities and infrastructure that supports the process of the implementation of the service in order to provide comfort and satisfaction for visitors to tour the Grounds of faith. Tourism and Cultural District of the Dairi was already doing strategy using a SWOT analysis, but there are still obstacles and deficiencies in doing Ministry and has not been in accordance with the wishes of the community, among others, the inconvenience of the bathroom in the sights, as well as less human resources professionals.