| dc.description.abstract | This thesis is entitled "The Effectiveness of Promotion of the Deli Serdang Regency
Tourism Area through the Instagram @disbudporapar_deliserdang Social Media
Account on Tourist Visiting Interests." The purpose of this study was to determine
the effect of the effectiveness of the promotion of the Deli Serdang Regency tourism
area through the Instagram @disbudporapar_deliserdang social media account on
the interest of visiting tourists. Theories that are considered relevant in this
research are Effectiveness, Marketing, Marketing Communication, Marketing Mix,
Promotion, Factors Affecting Promotion Mix Determination, Promotion Mix,
Promotion Objectives, Promotion Indicators, Social Media, Instagram, AIDA
Concept, Visiting Interest. This research is quantitative research with descriptive
research approach and associative analysis. The total population in this study was
8.112 people, determining the sample using the Slovin formula so that a sample of
100 people was obtained. The sampling technique in this study used purposive
sampling. Data collection techniques in this study are field research (Field
Research) and library research (library research). The data analysis technique
used is single table analysis, cross table analysis and hypothesis testing using SPSS
version 22 showing the number (0.339) which means the relationship is low. Thus
it can be concluded that the research hypothesis is accepted with a significant
correlation. This shows that Promotion Effectiveness has a significant relationship
to the Interest of Tourists. Furthermore, to see how big the relationship or role of
Promotion Effectiveness to Tourist Attractions, visitors must go through a
determination test. So it can be concluded that the effect of Promotion Effectiveness
has a relationship of 11.49% on the Interest of Tourists. | en_US |
