Pengaruh Sistem Multi Level Marketing Terhadap Proses Keputusan Pembelian Konsumen Produk Tupperware di Medan (Studi Pada Wanita Pekerja )

Abstract

Today, the condition of the market has entered the global world whih is supported by technological progress. Along with the development, the company also faced with competition more competitive. Competition is business need a strategy that can be used as the appropriate action in all sorts of condition and any company can also look at precisely in order to survive, one of the most important thing is marketing. One of the marketing startegies used by the company is the strategy of the system multi level marketing. Tupperware is a company that has been more the manufacture of plastic products quality. Tupperware to market products with the system multi level marketing. With the application of marketing strategies teh products tupperware be able to achieve the vission of the corporate mission. This research purpose to know the effect of system multi level marketig on the consumer buying decision process tupperware product. This research is quantitative with associative approach in the form of causal relationships And the research that aims to determine the influence of between one variable with the other variable. That is how the effect system multi level marketing on the cosumer buying decision process tupperware product. The data collection used method if quetionnaire and documentation. In this research the data analysis used technique of Validity Test, Reliability Test, Normality Test, as for the method of data analysis use methods of Single Linear Regression Analysis, Partial Test ( T Test), and Coefficient Determintion Test