Pengaruh Corporate Social Responsibility (CSR) Terhadap Citra Perusahaan Pada PT. Indonesia Asahan Aluminium (Persero) (Studi pada Masyarakat Kabupaten Batubara)

Abstract

This research is motivated by the company over the development time required to be socially responsible. This happens because in addition there are economic disparities between businesses and surrounding communities, businesses often have a negative impact on the environment. It is what lies behind the emergence of the concept of Corporate Social Responsibilities (CSR). This study aims to determine whether the variable Corporate Social Responsibility (CSR) in Kecamatan Sei Suka, Medang Deras, and Air Putih influential Against Corporate Image to PT. Indonesia Asahan Aluminium (Persero) (Studies of Society Batubara). This type of research is the study of causal (causal) with a quantitative approach. The population in this study is Studies of Society Batubara. Data were collected through questionnaires to 100 respondents. The sampling technique in this research is done with the technique of Non-Probability Sampling with purposive sampling approach. Type of data is primary data and secondary data. Data analysis technique used is Test Instrument is Validity and Reliability Test, Data Analysis Method is Simple Linear Regression and Non Parametric Test with Simple Linear Correlation. And Hypothesis Testing with Test T (Partial) and the coefficient of determination (R2). Based on the results of the partial test (t) in Kecamatan Sei Suka and Air Putih, variable Corporate Social Responsibility (X) partially have a real influence and (significantly) to variable Corporate Image. Then in the Kecamatan Medang Deras, variable Corporate Social Responsibility (X) partially not have a significant effect on the variable and Corporate Image. Furthermore, the results of simple linear correlation calculation (product moment correlation), the value of r: 0756 in Kecamatan Sei Suka. The results showed a correlation between Corporate Social Responsibility (CSR) and Corporate Image has a relationship Powerful and Positive forms of relationship is linear. Then r: 0.500 Kecamatan Air Putih means the results have strong relationships and relationships are Linear Positive form. While in the Kecamatan Medang Deras values obtained r: -0.084 means that the results are not to have a strong relationship and the relationship of each Linear Negative.