Pengaruh Personal Selling terhadap Keputusan Pembelian Tupperware (Studi pada Konsumen Outlet Tupperware di Jalan Ampera 1 Medan Helvetia)

Abstract

Business people are well aware that to win the competition that there was not enough just to good marketing system, but also in communicating with the right products to consumers through Personal Selling. Personal Selling Activity on Tupperware products are constantly responding to the wishes or needs of consumers. This study entitled Influence of Personal Selling on the Purchase Decision on Tupperware Outlet Jalan Ampera 1 Medan Helvetia. This study aims to determine how much influence the Personal Selling Tupperware Outlet Purchase Decision on Jalan Ampera 1 Medan Helvetia. Forms of research used in this research is associative with quantitative approach. Samples in this study was 96. Data analysis technique used is the method of calculation instrument test with validity and reliability. Data analysis simple linear regression analysis and hypothesis testing using Statistics data processing software. Based on the results of simple linear regression analysis known that Influence Purchasing Decisions Personal Selling to the Outlets Tupperware Jalan Ampera 1 Medan Helvetia. because the value of the coefficient obtained is positive, ie 0.469. Based on the results of the partial test or t test result that Personal Selling significant effect because the value t is greater than t table and sig t is smaller than the alpha value of 0.1.