Pengaruh Bauran Promosi Kartu Kredit ANZ Dalam Meningkatkan Volume Penjualan Pada Bistronomix Cafe Medan Deli

Abstract

The increasing number of new companies in the market raises the culinary competition to increase the company's sales volume. Companies must be sensitive to the times that make it easy for consumers to use credit cards as payment. ANZ credit cards provide food shopping promo Bistronomix Cafe in Medan Deli. This study aims to determine the significance of the effect of the promotion mix ANZ credit card to increased sales volume Bistronomix Cafe Medan Deli. Research was conducted on Bistronomix Cafe Medan Deli. Is a research model with field research (field research), the research done by jumping directly to the company to obtain primary data through observation and interviews with company managers. Other research methods used in the study is a research library (library research) by reading books related to the problem under study. The analytical method used is multiple regression analysis, test coefficient of determination (RR2), F test and t test. Research results seen from the results of the F test showed that Ho is rejected and Ha accepted that advertising and personal selling simultaneously significant effect on sales volume Bistronomix Cafe Medan Deli. T describes the advertising test has sig 0.036 < α 0.05 and private sales have sig 0.009 < α 0,05 so on advertising and personal selling gets Ho rejected and therefore contributes significantly to the volume of sales. However, the coefficient of determination test of the value of RR2 = 0.243. It means ANZ credit card promotion mix simultaneous effect is very small, amounting to 24.3% of the sales volume Bistronomix Cafe Medan Deli. The remaining 75.7% is the contribution of other variables that are not observed in this study.