| dc.description.abstract | The increasing number of new companies in the market raises the culinary
competition to increase the company's sales volume. Companies must be sensitive
to the times that make it easy for consumers to use credit cards as payment. ANZ
credit cards provide food shopping promo Bistronomix Cafe in Medan Deli. This
study aims to determine the significance of the effect of the promotion mix ANZ
credit card to increased sales volume Bistronomix Cafe Medan Deli.
Research was conducted on Bistronomix Cafe Medan Deli. Is a research
model with field research (field research), the research done by jumping directly
to the company to obtain primary data through observation and interviews with
company managers. Other research methods used in the study is a research
library (library research) by reading books related to the problem under study.
The analytical method used is multiple regression analysis, test coefficient of
determination (RR2), F test and t test.
Research results seen from the results of the F test showed that Ho is
rejected and Ha accepted that advertising and personal selling simultaneously
significant effect on sales volume Bistronomix Cafe Medan Deli. T describes the
advertising test has sig 0.036 < α 0.05 and private sales have sig 0.009 < α 0,05
so on advertising and personal selling gets Ho rejected and therefore contributes
significantly to the volume of sales. However, the coefficient of determination test
of the value of RR2 = 0.243. It means ANZ credit card promotion mix simultaneous
effect is very small, amounting to 24.3% of the sales volume Bistronomix Cafe
Medan Deli. The remaining 75.7% is the contribution of other variables that are
not observed in this study. | en_US |
