Speech Functions In Male And Female Language In Cosmetic Advertisement

Abstract

This research analyze about speech function used in advertisement that aimed to male or female. This research use content analysis method. The data source used taken from cosmetic advertisements that aired on television an also on www.youtube.com. All collected data transcribed into text so can be analyzed using content analyzing method. Based on the analysis of all the data collected, shows that female cosmetic advertisement using Statement (83%), Question (7%), Command (5%), and Offer (4%). While in male cosmetic advertisement Statement used is (88%), Question (6%), Command (4%), and Offer (2%). Both from male and female cosmetic advertisement show that Statement is the most dominant speech function used in cosmetic advertisement language. This shows that advertiser want to send the information as clearly enough to the viewer of their product advertisement. The result of this research expected to give new knowledge to the consumers in buying product, especially in cosmetic product through the language used in the advertisement. Moreover, this research expected to be reference materials for English student in studying speech function and enrich their language skills.