| dc.description.abstract | This research analyze about speech function used in advertisement that aimed to male or
female. This research use content analysis method. The data source used taken from
cosmetic advertisements that aired on television an also on www.youtube.com. All
collected data transcribed into text so can be analyzed using content analyzing method.
Based on the analysis of all the data collected, shows that female cosmetic advertisement
using Statement (83%), Question (7%), Command (5%), and Offer (4%). While in male
cosmetic advertisement Statement used is (88%), Question (6%), Command (4%), and
Offer (2%). Both from male and female cosmetic advertisement show that Statement is
the most dominant speech function used in cosmetic advertisement language. This
shows that advertiser want to send the information as clearly enough to the viewer of
their product advertisement. The result of this research expected to give new knowledge
to the consumers in buying product, especially in cosmetic product through the language
used in the advertisement. Moreover, this research expected to be reference materials for
English student in studying speech function and enrich their language skills. | en_US |
