Interpretation Of The Associative Meaning In The Song Lyrics Of “Speak Now World Tour Live” Album

Abstract

The aims of this study are to explain how the associative meaning is interpreted, explain why the associative meaning is used in the data, and find out which associative meaning is most frequently used in the lyrics of Speak Now World Tour Live Album. The data from this research are words, phrases, clauses, and sentences. The method used in this study is descriptive qualitative using the interactive model proposed by Miles, Huberman, and Saldana. This study focuses on associative meaning using Leech's theory. There are four steps to interpreting associative meaning, which can include the following steps selecting, reading, identifying, and explaining. The reason for the associative meaning in the lyrics of the Taylor Swift album is the affective meaning is used to communicate the feelings or emotions experienced by the speakers themselves. Then, connotative meaning is used to convey experiences in the real world that are related to expressions when someone hears or uses them, connotative meanings also have different ways of understanding each inner thought. It depends on interpretation in different contexts or situations. Similarly, reflective meaning is used to convey a new meaning of a word related to another phenomenon in the same expression. Collocative meaning is used to convey the word association that tends to occur in the environment. Social meaning is used as the use of language to establish and regulate social relationships and maintain social roles. The most frequently used associative meaning in the album Speak Now World Tour Live is affective meaning with 57 data or 37%. It can be concluded that the use of semantic theory in the song lyrics is very important to provide a deep understanding to the listener