Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Nasabah Dalam Memilih Asuransi Syariah Di Kota Medan

Abstract

This study aims to determine the effect of service, religious, profit sharing, and promotion of the decision in choosing the Takaful customers in the city of Medan. This study took a sample of 43 people who became customers in Takaful Insurance General Insurance. Methods of data collection in this study was a questionnaire. Methods of data analysis using quantitative descriptive method and multiple linear regression analysis. The results showed that service factors have a positive and significant impact on customer decisions in choosing Islamic insurance in the city of Medan. Religious factors have a positive and significant impact on customer decisions in choosing Islamic insurance in the city of Medan. Profit Sharing Factors having a positive and significant influence on the decision in choosing the Takaful customers in the city of Medan. Promotional factors have a negative impact and no significant effect on the decision in choosing the Takaful customers in the city of Medan.