Identifikasi Perbaikan Manajemen Produk dan Harga Produk Ecoprint dari Hasil Program Pengembangan Usaha Produk Intelektual Kampus (PPUPIK) Produksi Nauli Ecoprint Universitas Sumatera Utara

Abstract

Indonesia is a country rich in natural resources. More natural resources can be one of its advantages which if used properly can help the economy and can improve the welfare of the community. Using natural materials to make ecoprints is one of the easiest industries to achieve. The advantages of ecoprint are that it is environmentally friendly without chemicals, the manufacturing process is easy, and the ingredients are simple because it is extracted from the leaves. The purpose of this study is to identify the types of ecoprint products that have been produced by the start-up Nauli Ecoprint, their price feasibility, and some management improvement efforts from the results of PPUPIK (campus intellectual product business development program). This research will be conducted at the Workshop and Exhibition Room of Forest Products Technology Products on Jalan Karya Wisata, Villa Mutiara Johor 1, block C No.23, Deli Serdang, North Sumatra which is currently the location for the start up of Nauli Ecoprint. The analysis used is Likert scale analysis and descriptive analysis. Based on the results of this study, it is known that there are 4 (four) products that cause losses, namely (ecoprint leather wallets, ecoprint semi-boots, men's spring t-shirts, ecoprint gift boxes) of 32 items (12.5%) due to higher production costs. compared to the total income obtained from the four products, but overall the Nauli ecoprint is still classified as feasible to produce because 87.5% of the products produced make a profit. From the results obtained, the price, brand, and packaging affect the purchase of ecoprint products because around 80.4% agree with this. The result of the perception is that ecoprint is less well known and needs to be promoted more widely.