| dc.description.abstract | Indonesia is a country rich in natural resources. More natural resources
can be one of its advantages which if used properly can help the economy and can
improve the welfare of the community. Using natural materials to make ecoprints
is one of the easiest industries to achieve. The advantages of ecoprint are that it is
environmentally friendly without chemicals, the manufacturing process is easy,
and the ingredients are simple because it is extracted from the leaves. The
purpose of this study is to identify the types of ecoprint products that have been
produced by the start-up Nauli Ecoprint, their price feasibility, and some
management improvement efforts from the results of PPUPIK (campus
intellectual product business development program). This research will be
conducted at the Workshop and Exhibition Room of Forest Products Technology
Products on Jalan Karya Wisata, Villa Mutiara Johor 1, block C No.23, Deli
Serdang, North Sumatra which is currently the location for the start up of Nauli
Ecoprint. The analysis used is Likert scale analysis and descriptive analysis.
Based on the results of this study, it is known that there are 4 (four) products that
cause losses, namely (ecoprint leather wallets, ecoprint semi-boots, men's spring
t-shirts, ecoprint gift boxes) of 32 items (12.5%) due to higher production costs.
compared to the total income obtained from the four products, but overall the
Nauli ecoprint is still classified as feasible to produce because 87.5% of the
products produced make a profit. From the results obtained, the price, brand, and
packaging affect the purchase of ecoprint products because around 80.4% agree
with this. The result of the perception is that ecoprint is less well known and needs
to be promoted more widely. | en_US |
