Hubungan Subjective Norms dengan Intensi Membakar Sampah pada Masyarakat di Kecamatan Medan Sunggal

Abstract

This study aims to see whether there is a relationship between subjective norms and the intention to burn garbage in the community in Medan Sunggal District. This study used a subject of 120 people who live in the District of Medan Sunggal. The method used in this study is a quantitative method using a Likert scale as a data collection method, namely the Intention to Burn Garbage scale and the Subjective Norm scale. The analytical method used in this study is the Pearson product moment method and the results show that there is a positive relationship between subjective norms and the intention to burn waste in the community in Medan Sunggal District (Sig = 0.003, p < 0.05). This correlation shows that the higher the subjective norm, the higher the intention to burn community waste in Medan Sunggal District.