Penerapan Sistem Waralaba pada Pengembangan Usaha Es Dawet Cah Mbanjar

Abstract

This study aims to determine and analyze the Business Development Franchise Systems Ice Dawet Mbanjar Cah, and how the application of these variables on the development of franchise systems Es Dawet Mbanjar Cah. The study was conducted to the business owners, managers and employees Es Dawet Cah Mbanjar. Informants in this study consisted of related individuals and businesses directly related to the Es Dawet Cah Mbanjar consisting of business owners, managers and some employees of related businesses Es Dawet Cah Mbanjar. Data collection methods used are in-depth interview methods (Depth Interview), descriptive analysis method and the method of deductive analysis. This type of study used a qualitative research approach to obtain a descriptive analysis and pathway analysis on the implementation of a franchise system in efforts Es Dawet Cah Mbanjar, and the data used are the primary data and secondary data obtained through in-depth interviews (Depth Interview), the study documentation / book study and the validity of test observations using the method of triangulation. From the analysis of the variables indicate the conclusion that the trademark variable (X1), financial variables (X2), the standard variable (X3), marketing variable (X4) and the variables of training, assistance and guidance(X5) proved to be an important factor for the development of Es Dawet Cah Mbanjar (Y) with increased earnings, increased number of outlets and market expansion.