Hubungan Gullibility dengan Bandwagon Effect pada Trader Binary Option

Abstract

This study examines the correlation between gullibility and the bandwagon effect on binary options traders. Gullibility is an easy attitude, in which individuals with high confidence are found even though there are signs of being untrustworthy. Individuals who have a gullible attitude will always trust groups or people who he considers as a benchmark so that the individual will always carry out bandwagon activities in making decisions. This study hypothesizes that gullibility will be positively correlated with the bandwagon effect. This study uses a quantitative approach with correlational analysis. The population in this study were binary options traders with a total sample of 125 respondents. As expected, the results show that gullibility has a correlation of 0.520 with the bandwagon effect. Individuals with a higher level of gullibility will have a higher bandwagon effect value than individuals with low gullibility.