| dc.description.abstract | Conjoint analysis is a technique that is specifically used to understand how the desires or
preferences of consumers to a product or service by measuring the level of usability and
value of the relative importance of various attributes of a product.
Conjoint analysis attempts to determine the relative importance attributed to the attributes
that are important customers and utilities to which they attach to the level or attribute level.
Conjoint procedure attempts to assign values to the level / levels of each attribute, so that the
resulting value or utility that is attached to a suitable stimulus evaluation or as close as
possible to the input given by the respondents. It is therefore very helpful Conjoint analysis in
marketing research, especially to find out important or not an attribute and its levels at honda
motorcycle.
Conjoint analysis processing results in this study obtained information that the consumer
interest factor in choosing a more honda motorcycle expects the product with 150CC-200cc
Engine, Price <16,500,000, wheel sPOKE, Type Matic and red colors. | en_US |
