Analisis Faktor Ketertarikan Ibu terhadap Susu Formula untuk balita (Studi Kasus: di Kecamatan Kualuh Selatan, Labuhan Batu Utara).

Abstract

Analyzing the factors is a multivariate statistical technique which is use to reduce the data from many variables into fewer variables. Usual techniques in analyzing factors method, this method is using to estimate the correlation between factors that will be formed into variable. This research consist of 9 variables, such as milk brand, price, promotion/advertising, nutritional value, beneficial, flavor, packaging, contents and doctor’s advice. The results show, with the samples of 50 (fifty) people there are 2 factors can be formed. First factor are beneficial and contents (35,793%), the second are name or brand and nutritional value (51,491%). Inside that factors can be determined variables that have been standardized based on loading factor. The first factors consist of price, beneficial, contents and doctor’s advice ; the seconds consist of name or brand, promotion/advertising, nutritional value, flavor, and packaging.