| dc.description.abstract | ABSTRACT
PT. Bank Mandiri Tbk is a National Firm in banking that has function to save
money and as financial transaction facilitator. In solving finance business, all of
employee of PT. Bank Mandiri Tbk focus and make a higher standart in service to
make a comfort and satisfaction for customers. Since customer satisfaction is one
of strategy that connect information and product which offer to the customers,
therefore this research analyze the business strategy of PT Bank Mandiri Tbk
especially Cemara Asri Branch which supported by Employee Skill, Facility,
Service, and Product with exploratory factors analysis. The results show KMO
0,774, it means the data has satisfied the assumption of enough data and Bartlett’s
test with Sig. chi-square 0.000. Common factor formed just one factor because
only one component which has eigenvalue > 1. Factor 1 named Credibility
Factors’. Factor which have the largest effect to the customer satisfaction is
Service. It perhaps customers of Cemara Asri Branch most dominated by
Tionghoa that their occupation is business.
Keywords: Factor, PT Bank Mandiri Tbk Cemara Asri Branch. | en_US |
