Analisis Faktor yang mempengaruhi Peningkatan Jumlah Nasabah Bizz pada PT. Bank Central Asia ( Studi Kasus : Nasabah Bank BCA Capem Surabaya – Medan )

Abstract

ABSTRACT Analysis of the factors which is one method used to analyze multivariate variables suspected of having links with one another so that the association can be explained and mapped of grouped on the right factors. In this study used factor analysis to find out what factors – the dominant factor affecting customers in an increasing number of customers BIZZ according to the assumptions/perceptions of the customers BCA capem Surabaya – Medan as respondents in this study. Based on the result obtained by three dominant factors than can affect an increasing number of customers BIZZ are quality factor and promotion (41.012%), balance and statisfaction factor (19.127%), BCA BIZZ location factor and popularity (13.594%). These three factors give the cumulative proportion of diversity 73.733% means that all three factor can effect customers in the process of increasing the number of customers BIZZ BCA amounted to 73.733% and the rest can be influenced by factors, other factors that are not identified by the research model. Keywords : Factor Analysis, Product Moment Correlation, Correlation Matrix, Variance, Variables and Data.