Analisis Atribut yang Mempengaruhi Mahasiswa USU Memilih Sepeda Motor dengan Metode Kruskal Wallis dan Analisis Konjoin

Abstract

ANALYSIS ABOUT ATTRIBUT AFFECTING STUDENT OF USU CHOOSING MOTORCYCLE WITH METHOD KRUSKAL-WALLIS AND CONJOINT ABSTRACT This research is aimed to analyze the collegian interest of motorcycle to students University of North Sumatera. The methods that used in this research are kruskal wallis and conjoint analysis. The data that used in this research is the primary data obtained by distributing questionnaires to students University of North Sumatera for class. The results revealed that the most interesting atribute for respondence in this research is the merk. The ideal motorcycle’s concept according to interest of respondence is which Honda brand,with types of motorcycle sport, the price list less than Rp 12.000.000,-, engine power 108cc s.d 150cc, which tank capacity more than 12liter, white colour, has tire size (80/100-17M/C 46P and 100/90-17M/C 55P), and will wheel spoke. Keywords: Kruskal Wallis test, Conjoint Analysis, Combination, Stimulus.