Analisis Preferensi Pelajar terhadap Kepentingan Atribut Sekolah Menengah Atas Menggunakan Metode Konjoin

Abstract

Conjoint analysis is a technique to measure consumer preferences for products or services . Conjoint analysis is based on the subjectivity of consumers against several combinations of the features offered . Consumer subjectivity is measured through the ranks or scores ( Likert scale ) . Conjoint analysis results in the form of quantitative information that can model the consumer preference for some combinations of product features . In this study, conjoint analysis can be used to determine student preferences on attributes considered important in choosing High School (Study Case Student Final Level of Secondary School in District Sigli City) . This study uses six attributes which consists of 2 or 3 level attributes . This study uses primary data obtained from questionnaires to students totaling 91 peoples . The results of this study indicate that school attributes that have the greatest interest rate affecting students in choosing a high school in the district town of Sigli is an attribute of school facilities . While the combination of attributes that can influence students in choosing a school is school achievement in the field of education , educators or teachers who excel , school fees contributed by cost coaching education , school facilities are considered to be more important are the means of education facilities , and sports facilities , school location interest is the location of the school in the center of town and out of town as well as the status of public schools