Model Penilaian Tingkat Keberlanjutan Perguruan Tinggi Swasta ( Studi Kasus PTS di Kota Medan )

Abstract

The model for the sustainability of higher education institutions, especially private universities, has not yet been found, but it is urgently needed so that private universities can increase competitiveness and grow better than their competitors. The purpose of this study was to determine the influential variables related to the sustainability of higher education with the quality of higher education as the intervening variable. The research was conducted by direct field survey and distributing questionnaires to respondents online. The analytical method used in data processing is descriptive analysis and Structural Equation Model (SEM). As much as 65% of education quality variables can be influenced by governance variables (X3), operational variables (X2), and administrative variables (X6) together. The influence of increased governance factors will contribute 38.6%, operational factors increase will contribute 32.7% while increasing administrative factors will contribute 17.7% to improving the quality of private higher education. The coefficient of the sustainability variable of private universities is influenced by the cooperation variable (Y4) of 19.1%, the increased education quality factor will contribute 27.7%, the increased student and alumni factors will contribute 22.0%, while the increased reputation factor will contribute by 18.2%. The coefficient of determination for Administration latent variable is 0.560, Sustainability latent variable is 0.629. The coefficient of determination for the latent variable of Education Quality is 0.650, for the operational latent variable is 0.670, and the coefficient of determination for the latent variable Governance is 0.505. The university's performance that has been obtained can be used as a marketing strategy through promotional programs to gain public trust in universities, by designing promotional programs to shape the perception of quality educational services through an effective and efficient information system that makes it easier for the public to find all the information needed.