Penerapan Teori Permainan dalam Analisa Persaingan Pasar Produk Sepeda Motor Honda dengan Yamaha di Universitas Sumatera Utara

Abstract

Automotive industry of Indonesia was enlivened by a choice variety of products especially of the motorcycle. Many choices with the motorcycle products resulted in rivalry, in which the object is clinched the market with most sales. Market, tough competition in demanding companies motorcycle to capable of being decided on the optimum strategy for their products. To the research is aimed to get strategy optimum for the company. Case study taken is the product honda and yamaha which are shared over three kinds of / segments motorcycle, namely duck, scooters matic and sport. On segment of a duck in compare is Honda Supra X 125 with Yamaha Jupiter MX, on segment scooters matic is Honda Beat with Yamaha Mio and on segment sport is Honda Megapro with Yamaha Byson. In this research game theory used to analyze competition between products motorcycle. The goal is to get optimum strategy for each products. Based on the results of the analysis with game theory, on segment duck Honda Supra X 125 excels with the optimum strategies that is the strategy of the design and the availability of spare parts, Strategy optimal Yamaha Jupiter MX is design and economizes oil-fueled. On segment scooters matic Honda Beat excels with matic strategy that is optimum design and optimum strategies of promotions, Yamaha Mio also designs and promotions. On segment sport, Honda Megapro excels with optimum strategy that is pricing strategies, whereas the optimal strategy for Yamaha Byson also pricing strategies.