Analisis Kriteria Pemimpin yang Paling Diminati Masyarakat di Kota Medan dengan Metode Konjoin

Abstract

This researh analyzed the criteria of a leader directed to the most desirable in Medan City.Method that is used in this study is conjoint analysis (Full-profile by rating). Full Profile method is a method that evaluates many factors and formed of all the attributes in order to obtain a more realistic description of the results of the study . The data used in this study is primary data obtained by distributing questionnaires to 100 people who have ID card randomly in five districts in Medan City. The results showed that the choice of factors/criteria attributes of leaders that most influence the respondent 's interest in this study is the technique and style of the lead . The concept of the ideal leader and criteria favored by respondents' overall assessment is the leader with the criteria Men with younger age (18 s/d 35 years) , educated graduate/diploma (college graduates), background in military work , has a personal character that is smart, got a lot of science education, being democratic and receive suggestions.