Analisis Preferensi Mahasiswa terhadap Kartu Prabayar GSM dengan Metode Konjoin Full-Profile (Studi Kasus: Mahasiswa FMIPA USU)

Abstract

Conjoint analisys is a multivariate analysis technique used to know respondent preference in a product or services by combining the amount of the value of each attribute separately. This objectives of this research are to determine which combination of attributes of GSM prepaid card are the most favored by the Students at FMPA USU. The data used in this research is primary data obtained by distributing questionnaires to 91 active students at FMIPA USU for class 2014. The results show that the most preferences of attributes combination by alll respondents are group SMS cost, flat telephone cost, internet cost per GB, , electric type of pulse, SMS bonus, strong signal, and wide coverage area. The order of importance of attribute importances values according to respondents are signal, internet rates, bonus, coverage area, SMS cost, telephone cost and type of pulse.