Analisis Pemasaran Sapi Kurban di CV. Pak Gito Desa Sidomulyo Kecamatan Binjai Kabupaten Langkat

Abstract

This study aims to determine the number of institutions involved in marketing sacrificial cattle, distribution of margins for each marketing channel, as well as analyzing the level of profit of each marketing agency involved and farmer's share in the sacrificial cattle business of CV. Pak. Gito. The method used in data collection is purposive sampling. Primary data were collected through interviews using questionnaires and direct observations of farmers, middlemen and consumers. The parameters studied were marketing institutions, marketing channels, marketing margins, farmer's share, profit to cost ratio. The results of this study indicate that the marketing agency involved in marketing the sacrificial cattle in CV. Pak Gito is a breeder, collector and retailer. There are two marketing channels for sacrificial cows at CV. Pak Gito is the first channel: farmer-collector-trader-retailer-consumer and the second channel: farmer-retailer-consumer. Marketing analysis from several calculations, namely, the margin share where in this analysis channel I (Rp. 947,854) is greater than channel II (Rp. 805,000). Farmer's Share channel II (94.33%) is greater than channel I (93.72%). In channel I (7.22) profit ratio is greater than channel II (5.12) the marketing costs of channel II (Rp. 195,000) are greater than channel I (Rp. 152,146) and the efficiency of the marketing channel for sacrificial cattle in CV. Pak. Gito is seen from his marketing efficiency that every marketing channel is efficient with value between 0-33%.