Strategi Kampanye Hubungan Masyarakat Badan Statistik Provinsi Sumatera Utara dalam Mengeduksi Publik tentang Program Sensus Ekonomi 2016

Abstract

The purpose of this study was to determine how the campaign strategy of BPS- Statistics of Sumatera Utara Province's PR, how the process of campaign and to find out what the supporting factors and inhibiting factors faced by PR of BPS- Statistic of Sumatera Utara Province in educating the public about the program of Sensus Ekonom 2016. This study used constructivism paradigm with a qualitative approach. Subject of this research is a PR employee a total of 3 peoples which handles and are responsible for the campaign process of Sensus Ekonomi 2016 Data collection methods used in this research is in-depth interviews, observation and documentation. Data analysis technique used is the qualitative analysis. This research was conducted from May to July 2016, The results of this research indicate that campaign strategy is to establish a PR and speaker socialization as a communicator, society as respondents of SE2016 set as the target, arrange the message by select media campaign for example banner, billboard, newspaper, radio and TV as a messenger The process of public relations campaign through the stages of preparation and implementation. And in carrying out the campaign SE2016, various supporting factors are encountered and perceived by PR as their cooperation with various parties, budgets, target mapping and action planning In addition, there are also inhibitor factors that influence the success of the campaign as the lack of response from the public community, lack of public relations employee, lack of time and funds, as well as the absence of a separate organizational structure