Persepsi Masyarakat terhadap Positioning Kota Tebing Tinggi

Abstract

The aim of this research is to determine the public perception of Tebing Tinggi city positioning, to find out the excellent potential can be positioning for Tebing Tinggi city, to find out the efforts and barriers of Tebing Tinggi city government in positioning Tebing Tinggi city. This research used interpretif paradigm. The theories used to see public perception are information processing theory, cognitive dissonance theory and social judgment theory. The informants of this research are stakeholders of Tebing Tinggi city conducted by purposive method The method used was qualitative descriptive with focused group discussion, interview and document study. Data analysis was conducted by recording all information obtained from informants and then interpreted with micro analysis and macro. The result of the study shows that the public perception of Tebing Tinggi city positioning is as a city of services, -but the service must be specified at certain services. Then the excellent potential can be used to Tebing Tinggi city positioning is culinary (l,emang and roti kacang). Based on the public perception and excellent potential, Tebing Tinggi city positioning is as the city of culinary and tourism services. Obviously, Tebing Tinggi Government has not conducted any effort to of Tebing Tinggi city positioning, although it has achieved a few of MURI awards in culinary. It is as the result of following up of the award is not conducted Barriers faced by the government of Te bing Tinggi city in positioning Tebing Tinggi city are unsettled human resources, regulation with the Parliament to legalize Tebing Tinggi city positioning and the differences opinion between government and the public.