Implementasi Kebijakan Revitalisasi Pasar Tradisional Sei Sikambing Kota Medan

Abstract

The state of the slum traditional market, with trash strewn everywhere, sometimes there is stagnant water on the road, irregular traders, making people feel less comfortable when shopping at traditional markets is very concerning, in contrast to modern markets which are clean and neatly arranged. The weakness of traditional markets has caused consumers to switch from traditional markets to modern shopping centers. So from these problems the government made a policy, namely the revitalization of traditional markets This research was conducted at the Regional Company Pasar Sei Sikambing Medan City. The purpose of this research is to identify and describe in detail the implementation of the revitalization policy of the Sei Sekambing traditional market in Medan City. The research method used in this study is a descriptive method with a qualitative approach. Sampling technique to explore the information that will be the basis of this research using snowball sampling technique. To validate the information found using data triangulation, it means that the data can be said to be valid if there is consistency or conformity between the information provided by one informant with other informants related to the implementation of the Sei Sekambing traditional market revitalization policy in Medan City. The results of the study indicate that the stages of the revitalization process include policy targets that are in accordance with community needs, sufficient resources to support the revitalization policy of the Sei Sikambing Market, characteristics of implementing organizations that prioritize the interests of the community, disposition in accordance with the stages carried out following the specified path so that the policy is right on target, communication is carried out with coordination between policy implementers and the community, and social conditions that need awareness from the community besides that the location which is located at a crossroads often causes traffic jams and market public awareness of market regulations and enforcement of market managers who are still not firm, as well as economic conditions, there are obstacles such as the location of a modern shop (minimarket) adjacent to the Sei Sikambing Market. Stable political conditions are evidenced by the support from the Medan City Government.