Pola Jaringan Sosial Para Aktor di Pasar Tradisional (Studi Kasus: Pasar Panglima Polem Kisaran Barat)

Abstract

This thesis analyzes the form of social network of street vendors in Panglima Polem Market located in West Kisaran Village, Asahan Regency. The purpose of this study is to explain and describe what kind of relationship and also the social network of street vendors in Panglima Polem Market. The method used in this study is a qualitative approach. This research is descriptive in nature where the technique used to obtain data in this study is in the form of direct observation techniques at the research site and also in-depth interview techniques between researchers and informants. To obtain accurate data and use other data collection techniques that support information gathering, namely documentation techniques using cameras and voice recorders, as well as using literature studies. From the results of the analysis using these methods and theories, it can be concluded that there are norms that regulate the network of traders in the night market, there are weak bonds created by actors that give rise to strong bonds, there are other roles that bridge these actors in interacting, namely the role of communication media and the concept of attachment that explains the relationship between fellow traders and buyers.